BANGARANG
Bangarang was my mobile vintage clothing brand.
In 2016, I co-founded a high-end vintage clothing company called Bangarang. I spent nine months traveling north america in a custom-built wooden camper, sourcing and selling rare vintage garments. In order to boost visibility and profit margins, i created an e-commerce site that generated 10,000+ views and $20,000+ in sales.
perhaps the most essential component of a fast growing brand is Compelling copy and a distinctive brand voice. for bangarang, I created new content daily in order to grow the audience and move product.
after all, there’s only so much room for inventory in an 80 square foot home.
when i moved to denver, i liquidated assets and deleted the accompanying website and social media. Below are some snippets of copy and graphics from the bangarang brand.
“These nostalgic goods were hand-selected at flea markets, consignment shops, and estate sales around North America. If you think the pictures are cool, you should see them in person.
These garments have been well-loved and may have snag, frays, and surface stains that we have done our best to identify in the product descriptions. Take heart! Many of these goods have lived to see the first lunar landing, the invention of the internet, and 10 U.S. presidents.
They are washed and spot cleaned, but remain full of stories, character, comfort, and flare. Little bits of history.”
