ROLE

CREATIVE DIRECTOR + COPYWRITER

Scottish Kings is an ultra-premium gin, handcrafted in small batches in the Highlands of Scotland. It was founded in 2015 and launched in the Winter of 2018. AS the creative director, I CREATEd comprehensive marketing strategies, brand manuals, and advertising campaigns.

In late 2018 and early 2019, we launched three digital ad campaigns, serving over two million impressions to customers and staff of restaurants, bars, and hotels in New York’s five boroughs. The results were staggering: a 24% open rate for our email campaign, and 3% clickthrough rate on banner ads.